Think, design, build
- The Modu way
At Modu, we do much more than just build great products. We imagine groundbreaking solutions to enterprise-level challenges, then realise these ideas through intuitive user-focused design and next generation product development.
Often, what you need is not a better solution but a better plan. That’s why we interrogate and explore your business problem from a fresh perspective to uncover novel solutions. With an insights-led approach, we optimise delivery flow to find product-market fits that turn unknowns into unlocked value.
Market analysis
& benchmarking
Scope your market and your audience, finding opportunities in places others wouldn’t think to look.
Adaptive and
emergent strategy
Flexible, scalable strategies that empower progression – and pivoting.
Product
proposition
Take the first step on the route to a product build with a qualified and measured proposition.
Product operating model design
Structuring and optimising how digital products should be designed, developed, delivered and managed. Including processes, tools, roles and governance.
Executive
advisory
Accurate, empathetic and ambitious communication to empower your leadership team.
AI primer
Ready your business for the monumental step-change of artificial intelligence and formulate strategies to capitalise upon it.
Outcomes
Design is a process, and a product. With Design, we translate ideas into actionable, tangible, marketable models with the power to change lives. When you design with modularity, the process is infinitely scalable, offering limitless opportunities to experiment with features and user experiences. Design helps bring your Think strategy to life. Here’s how it works.
User experience strategy
Evidence-based and research-led data helps your team to understand your customers’ psychology, from motivation to action.
User experience design
From a strategic theory to a tactile interface, translate your insights into a system that delivers repeatable, scalable value.
Customer journey mapping
Plot the touchpoints throughout your entire customer universe, arrange them in lifecycles, and understand the sequences that connect them.
Prototyping
Get go-to-market ready through fast-paced, iterative prototype cycles that prove the viability – and disprove the fallibility – of your design.
Service design
Organise your systems behind the screen, rallying your people and infrastructure to become more customer-focused than ever before.
Data, insights and analytics
Discover, process and apply the information that will empower your business and your design – now, and in years to come.
Outcomes
Value every 60 days.
Build is where Pathfinding comes to life. We bring all of our experience to bear on breaking big problems into value-creating steps.
Think big, but act small. We aim to use every hour of every day on the kind of deep work that generates value you can see.
Everything we do we share as we go creating exemplars for the whole organisation.
Big problem navigation
Build begins by breaking down complex projects into smaller, more manageable, value-aligned tasks. This systematic approach allows for focused problem-solving and ensures each step brings you closer to your overall goal.
Accelerate problem solving
Clear route
maps
Build enhances communication within the team by aligning everyone with clear, prioritised goals. Regular feedback loops and transparent progress tracking ensure all stakeholders are on the same page, reducing misunderstandings and improving collaboration.
Scaled product delivery
At the end of every build cycle, we harness our global network to ensure synchronous rollout of your product across all territories and geographies.
Practitioner support
Rather than working in isolation, our experts are embedded within your organisation, sharing their expertise and helping you to harness the power of your new delivery.
Product management
The end of a cycle does not mean the end of our engagement. We’ll continue to help you manage and develop your product, ensuring maximum profitability and user engagement.
IT operations and security
We build according to the latest and safest cybersecurity measures, and continue to remain at hand in case of any future breaches or failures. We utilise MACH architecture to ensure deliveries are up-to-date with the latest industry standards.
Better paths
to value
By focusing on high-value activities and double-loop learning, and by minimising waste and optimising resource use, Build delivers higher quality and superior results with greater cost-effectiveness.
Outcomes
The development lifecycle doesn’t end with the product build. Build+ helps you transition smoothly into product ownership, offering structured handover support or operational management by Modu as a SaaS solution. The goal is to ensure your new product quickly becomes a valuable operational asset.
Custom
development
We design the product to meet your exact specifications. This means tailoring it to fit perfectly within your tech stack, applying your specifications for architectural standards, compliance and operational environment.
Operational
support
Rely on the expertise and capabilities of Modu long-term by choosing to have us manage the product for you as a SaaS offering. We’ll ensure smooth operational capacity with agreed SLAs.
Flexible ownership transition
Bring your product in-house via a structured knowledge handover and support agreement, ensuring a seamless integration and that your organisation is prepared to manage the technology moving forward.
Knowledge
handover
When you’re ready to take ownership, we’ll conduct a thorough knowledge transfer over several months, leaving you with a flawless understanding of the product, its architecture and functions.
Operational
handover
After a knowledge handover, we’ll provide a declining support service over an additional few months, ensuring you have the support you need to transition to full ownership.
Discovery and
development
We work with you to fully replicate your delivery and operational model, with suggestions for improvements where appropriate, then build the product to your specifications, guaranteeing standards and compliance requirements are met.
Outcomes
Guided by Pathfinding
At Modu, we don’t shy away from uncertainty. We walk bravely into the unknown. Guided by our punk spirit, we deliver the art of the possible – striving to change the world, one great product at a time.
Who we've delivered for
Rewriting the checkout finance experience with NewPay.
New research tools to bring together AI and marine biology field research.
Creating the market-leading platform for real estate managers.
Making at-home care more accessible for carers and patients.
Simplifying the process of applying for a business mortgage.
Discovering untapped opportunities to build the ultimate learning platform.
Building resilience and product focus for the superstar crypto bank.
Developing an all-in-one platform for global property buyers and sellers.
An out-of-club experience for Europe's biggest health club brand.
