Our approach

When it comes to delivery, we believe there’s no straight road to success. That’s why we’ve created a unique framework called Pathfinding.

Pathfinding in action

With Pathfinding, we don’t set our sights on a single, far-off goal. Instead we embrace the journey toward business transformation, opening our minds to the endless possibilities along the way.

Drawing on hundreds of tried-and-tested patterns, we discover value in unusual places and deliver previously unimagined results every 60 days.

Landmarking

Together, we clarify the delivery process, identifying potential avenues to explore and hurdles to overcome.

Signposting

We create a roadmap of product hypotheses, guiding us towards actionable insights.

Destinations

We demonstrate measurable value at each stage, delivered quickly and in an ever-repeating cycle as we build towards your overarching vision.

Evolution

We improve on the design at each stage by creating new experiences, enhanced capabilities and optimising the delivery process.

Thinking and rethinking

We innovate in iterative stages, allowing us to discover new opportunities while continuously driving value and meeting expectations.

Value every 60 days

Traditional delivery work towards one far-off goal that could take years to reach. But at Modu, we break the process down into smaller, more manageable steps. This allows us to deliver iterative units of measurable value every 60 days.

Discovery

We immerse ourselves in your business to take our first bearing. We ask challenging questions to discover unique routes to value that by-the-book consultancies might miss.

Action

We pull from our own Pathfinding pattern library to find novel solutions to your business problems, then apply iterative techniques to solve these problems.

Diagnostic

We pause at the end of each cycle to assess where we are in relation to the big picture. We use double-loop learning to ensure we’re still on the right track – or decide where to go next.

Empathetic transformation

Rather than overloading your organisation with one enormous transformation, we deliver in iterative steps. This helps you to stay agile and appreciate the human scale of your business change.

Faster routes to value

You’ll know your engagement with Modu is delivering value as early as 60 days. Our rapid delivery cycle keeps your time engaged and energised throughout the whole process.

Rare opportunities unearthed

Our unique approach allows us to look beyond the obvious and discover opportunities in uncharted territories. This gives you a critical market advantage.

CONSULTANT SPOTLIGHT

Meet Bryn, a Product Lead
at Modu.

"I cut my teeth as an agile business analyst, delivering payment and digital wallet solutions. Nothing makes me happier than solving problems for real people, which is why I gravitated towards Modu. Now, as a consultant, I like to stay very close to the details, relentlessly asking questions until I 'get’ my clients’ problems."

CONSULTANT SPOTLIGHT

Meet Bryn, a Product Lead
at Modu.

"I cut my teeth as an agile business analyst, delivering payment and digital wallet solutions. Nothing makes me happier than solving problems for real people, which is why I gravitated towards Modu. Now, as a consultant, I like to stay very close to the details, relentlessly asking questions until I 'get’ my clients’ problems."

CONSULTANT SPOTLIGHT

Meet Bryn, a Product Lead
at Modu.

"I cut my teeth as an agile business analyst, delivering payment and digital wallet solutions. Nothing makes me happier than solving problems for real people, which is why I gravitated towards Modu. Now, as a consultant, I like to stay very close to the details, relentlessly asking questions until I 'get’ my clients’ problems."

How you benefit

At Modu, we don’t shy away from uncertainty. We walk bravely into the unknown. Guided by our punk spirit, we deliver the art of the possible – striving to change the world, one great product at a time.

Empathetic transformation

Rather than overloading your organisation with one enormous transformation, we deliver in iterative steps. This helps you to stay agile and appreciate the human scale of your business change.

Faster routes 

to value

You’ll know your engagement with Modu is delivering value as early as 60 days. Our rapid delivery cycle keeps your time engaged and energised throughout the whole process.

Rare opportunities unearthed

Our unique approach allows us to look beyond the obvious and discover opportunities in uncharted territories. This gives you a critical market advantage.

Speak to us today

Start your Pathfinding journey with Modu.

Speak to us today

Start your Pathfinding journey with Modu.

Speak to us today

Start your Pathfinding journey with Modu.

Who we've delivered for

  • Rewriting the checkout finance experience with NewPay.

  • New research tools to bring together AI and marine biology field research.

  • Creating the market-leading platform for real estate managers.

  • Making at-home care more accessible for carers and patients.

  • Simplifying the process of applying for a business mortgage.

  • Discovering untapped opportunities to build the ultimate learning platform.

  • Building resilience and product focus for the superstar crypto bank.

  • Developing an all-in-one platform for global property buyers and sellers.

  • An out-of-club experience for Europe's biggest health club brand.

Mark Ward

Co-founder

Thrive Learning

"We chose Modu because they have distilled their many years of experience into straight talking advice and partnership, which has given us happy teams who love what they do and consistently deliver quality work."

Mark Ward

Co-founder

Thrive Learning

"We chose Modu because they have distilled their many years of experience into straight talking advice and partnership, which has given us happy teams who love what they do and consistently deliver quality work."

Mark Ward

Co-founder

Thrive Learning

"We chose Modu because they have distilled their many years of experience into straight talking advice and partnership, which has given us happy teams who love what they do and consistently deliver quality work."